brand statement
A VISUAL NARRATIVE SHAPED BY DUALITY LUXURY THAT CARRIES STORIES AND STATEMENTS, ROOTED IN HERITAGE, MODERN POWER, AND WORN LIKE AN ARMOUR.
An identity-led fashion house blending softness with strength, structure with soul
brand statement
A VISUAL NARRATIVE SHAPED BY DUALITY LUXURY THAT CARRIES STORIES AND STATEMENTS, ROOTED IN HERITAGE, MODERN POWER, AND WORN LIKE AN ARMOUR.
An identity-led fashion house blending softness with strength, structure with soul
brand statement
about
Dana Riad is a luxury fashion label built on storytelling—each collection unfolds a new chapter in the life of a modern warrioress. With roots in Palestine and a global vision, the brand redefines power dressing by merging refined tailoring, cultural depth, and delicate craftsmanship..
Dana Riad is a luxury fashion label built on storytelling—each collection unfolds a new chapter in the life of a modern warrioress. With roots in Palestine and a global vision, the brand redefines power dressing by merging refined tailoring, cultural depth, and delicate craftsmanship..
about
Pieces are not just worn—they are lived, layered with memory, and charged with emotion. From embellished suits to veiled sheers, Dana’s designs challenge binaries: strong yet soft, structured yet flowing, bold yet quiet. Each look becomes a choice—a moment of control, mystery, and transformation.
Pieces are not just worn—they are lived, layered with memory, and charged with emotion. From embellished suits to veiled sheers, Dana’s designs challenge binaries: strong yet soft, structured yet flowing, bold yet quiet. Each look becomes a choice—a moment of control, mystery, and transformation.
chapter
V
This collection is about duality—what is seen and what is hidden, power and restraint, structure
and softness. I was inspired by the idea
of a woman who co
ntr
ols how much s—not just in what she wears, but in who she is. Eac
h piece plays with transpare
ncy versus coverage—sheer layers contrast with bold tailoring, delicate appliqués
chapter
V
Narrative Introduction
Narrative Introduction
This collection is about duality—what is seen and what is hidden, power and restraint, structure and softness. I was inspired by the idea of a woman who controls how much she reveals—not just in what she wears, but in who she is. Each piece plays with transparency versus coverage—sheer layers contrast with bold tailoring, delicate appliqués interrupt sharp lines, and fluid cutouts break rigid structures.
brand
The silhouettes are both commanding and fragile: strong suit pieces like blazers, ties, and pencil skirts, but reimagined with lace inlays, unexpected proportions, and cropped jackets that challenge convention. The dresses cinch at the waist so tightly they feel like a held breath, creating a balance between power and vulnerability. It’s about defying definition—just when you think you understand her, she shifts. She reveals just enough, but never too much.
“This is her moment of control. She is neither fully covered nor fully exposed—she decides what the world gets to see. And in that choice, she becomes even more powerful”
“This is her moment of control. She is neither fully cover
ed nor fully exposed—she decides what the world gets to see. And in that choice, she becomes even more powerful”
chapter
V
This collection is about duality—what is seen and what is hidden, power and restraint, structure
and softness. I was inspired by the idea
of a woman who co
ntr
ols how much s—not just in what she wears, but in who she is. Eac
h piece plays with transpare
ncy versus coverage—sheer layers contrast with bold tailoring, delicate appliqués
chapter
V
Narrative Introduction
Narrative Introduction
This collection is about duality—what is seen and what is hidden, power and restraint, structure and softness. I was inspired by the idea of a woman who controls how much she reveals—not just in what she wears, but in who she is. Each piece plays with transparency versus coverage—sheer layers contrast with bold tailoring, delicate appliqués interrupt sharp lines, and fluid cutouts break rigid structures.
The silhouettes are both commanding and fragile: strong suit pieces like blazers, ties, and pencil skirts, but reimagined with lace inlays, unexpected proportions, and cropped jackets that challenge convention. The dresses cinch at the waist so tightly they feel like a held breath, creating a balance between power and vulnerability. It’s about defying definition—just when you think you understand her, she shifts. She reveals just enough, but never too much.
“This is her moment of control. She is neither fully cover
ed nor fully exposed—she decides what the world gets to see. And in that choice, she becomes even more powerful”
chapter
V
This collection is about duality—what is seen and what is hidden, power and restraint, structure
and softness. I was inspired by the idea
of a woman who co
ntr
ols how much s—not just in what she wears, but in who she is. Eac
h piece plays with transpare
ncy versus coverage—sheer layers contrast with bold tailoring, delicate appliqués
Narrative Introduction
meaning
brand statement
symbolism
“The Veil Between” suggests a boundary or a thin, almost transparent separation between two realms, ideas, or states of being. It evokes a sense of mystery, transition, and duality—like the space between past and future, land and sea, light and shadow, or the physical and the spiritual.
essence
For this collection, it symbolizes the delicate balance between different elements the designs merge—luxury and culture, structure and drapery, the unseen forces that shape a design. It captures both an ethereal and bold essence, fitting the DANA RIAD brand’s storytelling-driven approach.
“This is her moment of control. She is neither fully cover
ed nor fully exposed—she decides what the world gets to see. And in that choice, she becomes even more powerful”
The
Between
chapter
VNarrative Introduction
meaning
<
<
symbolism
<
<
essence
This makes Chapter 05 not just about fashion but about the essence of Palestinian resilience—
the ability to be strong without losing softness, to be seen without being fully exposed, to survive and still carry beauty.
“The Veil Between” suggests a boundary or a thin, almost transparent separation between two realms, ideas, or states of being. It evokes a sense of mystery, transition, and duality—like the space between past and future, land and sea, light and shadow, or the physical and the spiritual.
For this collection, it symbolizes the delicate balance between different elements the designs merge—luxury and culture, structure and drapery, the unseen forces that shape a design. It captures both an ethereal and bold essence, fitting the DANA RIAD brand’s storytelling-driven approach.
Veil
“This is her moment of control. She is neither fully cover
ed nor fully exposed—she decides what the world gets to see. And in that choice, she becomes even more powerful”
