REDEFINE LUXURY

Step into the Story of the New ATHAR Collection

REDEFINE LUXURY

 

Step into the Story of the New ATHAR Collection

Storytelling through Art and Fashion.

Our Products

Creating a narrative where bold fashion meets the untamed spirit of a modern warrioress. We weave together the shadow and the light, creating versatile, luxurious garments that resonate with power and grace. Each piece is a testament to meticulous artistry, adorned with a whisper of delicate details, a signature trim, or the shimmer of Swarovski drops – each element a symbol of the unique path of today’s fierce woman.

Dana Riad
Chief Designer

it all started back in 1994, I turned 6 then

This is how i tell my story.

The story behind what inspired my love for fashion design and that. years later. created the dana riad streetstyle brand.

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Dana Riad | House of Fashion

a juxtaposition of heritage and modernity

A Juxtaposition Of Heritage And Modernity, We Design For The Woman Who Is Passionate About Innovation And For The Statement Look!

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